By the time any athlete gets seriously competitive, they know the physical side of their sport. The difference between simply "good" and outstanding is almost always mindset. Direction (i.e. goals), Attitude, Positive Thinking and Focus are the essential ingredients in the Attitude of a Champion.
Bruce has retired from the corporate world to work at his passion - making the world a better place by helping the people in it become better people. His primary focus is athletes and other high performers (e.g. musicians, entrepreneurs, sales people, executives).
The unconscious mind is where beliefs, habits, mindset, emotions and moods live. It's also where limiting beliefs, bad habits, negative thoughts, etc. live. To deal with these challenges, Bruce's secret weapon is Hypnosis, the single most effective way of achieving unconscious changes.
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